NEW TITLE RELEASE ANNOUNCEMENT
See the latest about a temporary release delay on new titles. Learn more.
Susan Weinschenk has a Ph.D. in Psychology and more than 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How to Get People to Do Stuff: Master the art and science of persuasion and motivation, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She writes a popular blog at her website: theteamw.com/blog.