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Kevin Maney is the author of three critically-acclaimed books and was a reporter, editor and columnist at USA Today for 22 years and a contributing editor at Conde Nast Portfolio. He has also been a contributor to Fortune, Wired, The Atlantic, NPR, ABC News and other outlets. Steve Hamm is a writer and videographer in IBM's corporate communications department. Previously, he was a journalist for 30 years, most recently at Business Week, where he was a senior writer in the technology section. As a journalist, he covered the computer industry for 20 years, first in Silicon Valley and then in New York. Jeffrey M. O'Brien was a senior editor at Fortune from 2006-2009 and a senior editor at Wired from 1999-2006. He is the recipient of several journalism awards and his work as a writer and editor has appeared in The Best of Technology Writing 2005, 2006 & 2007, The Best American Science and Nature Writing 2005 & 2006, and The Best American Science Writing 2006.