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Maureen Fitzgerald Norton, MBA, JD is a Distinguished Market Intelligence Professional and Executive Program Manager in Business Analytics Transformation at IBM. She leads initiatives to bring more science to decision making. Maureen pioneered the development of an outcome-focused communications strategy to drive the culture change needed for analytics adoption. Maureen created analytics case studies and innovative learning exercises and taught big data and analytics workshops for MBA students in Europe and the Middle East. Previously Maureen led analytic project teams in public safety, global social services, commerce, and merchandising, specializing in cost/benefit analysis and return on investment of analytic.