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SANDY JAP (Atlanta, GA area) is Goizueta Term Chair Professor of Marketing at Emory University. She joined the school in 2001 and is a co-founder of the Emory Marketing Analytics Center (MAC). Her research centers on the development and management of interorganizational relationship and multichannel strategy as well as e-procurement design of industrial reverse auctions. Jap has won numerous awards for her impact on the field and is currently developing decision support systems for multichannel sales and media management with a number of firms. Her research efforts have been conducted throughout the aerospace, automotive, chemical, petroleum, high-tech and consumer product industries, and has been covered in The Wall Street Journal, CFO Magazine, and Harvard Business Review. Before joining Goizueta, she served on the faculty at MIT’s Sloan School of Management; in 2009, she was visiting Associate Professor of Marketing at the Wharton School at the University of Pennsylvania