Sam Guckenheimer, Product Owner for the Microsoft Visual Studio product line strategy, acts as chief customer advocate, responsible for end-to-end external design of new Visual Studio releases. He has 30 years’ experience as software architect, developer, tester, product manager, project manager, and executive. Before joining Microsoft, he was Director of Product Line Strategy at Rational Software Corporation, now the Rational Division of IBM. He holds five patents on software lifecycle tools, is a frequent conference speaker, and Phi Beta Kappa graduate of Harvard. Neno Loje has been an independent Application Lifecycle Management (ALM) consultant and Visual Studio Team Foundation Server (TFS) specialist for seven years, helping many companies establish team environments and development processes with Visual Studio.