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Traci Browne, a respected tradeshow industry thought leader, has worked in the field for more than fifteen years - first, as an exhibitor, then as a tradeshow marketer, and now as owner of Red Cedar Publicity and Marketing, a leading consultant on tradeshow strategy for healthcare companies. In 2010, she co-founded Live Well Expos, LLC to produce regional consumer health and fitness events. Browne blogs on tradeshow marketing for industry online publications throughout the US, UK, and Canada, and is a featured contributor for Business 2 Community. She is Immediate Past President and founder of the Business Marketing Association's Philadelphia chapter.