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Arshad Ali

Arshad Ali has more than 13 years of experience in the computer industry. As a DB/DW/BI consultant in an end-to-end delivery role, he has been working on several enterprise-scale data warehousing and analytics projects for enabling and developing business intelligence and analytic solutions. He specializes in database, data warehousing, and business intelligence/analytics application design, development, and deployment at the enterprise level. He frequently works with SQL Server, Microsoft Analytics Platform System (APS, or formally known as SQL Server Parallel Data Warehouse [PDW]), HDInsight (Hadoop, Hive, Pig, HBase, and so on), SSIS, SSRS, SSAS, Service Broker, MDS, DQS, SharePoint, and PPS. In the past, he has also handled performance optimization for several projects, with significant performance gain.

Arshad is a Microsoft Certified Solutions Expert (MCSE)–SQL Server 2012 Data Platform, and Microsoft Certified IT Professional (MCITP) in Microsoft SQL Server 2008–Database Development, Data Administration, and Business Intelligence. He is also certified on ITIL 2011 foundation.

He has worked in developing applications in VB, ASP, .NET, ASP.NET, and C#. He is a Microsoft Certified Application Developer (MCAD) and Microsoft Certified Solution Developer (MCSD) for the .NET platform in Web, Windows, and Enterprise.

Arshad has presented at several technical events and has written more than 200 articles related to DB, DW, BI, and BA technologies, best practices, processes, and performance optimization techniques on SQL Server, Hadoop, and related technologies. His articles have been published on several prominent sites.

On the educational front, Arshad holds a Master in Computer Applications degree and a Master in Business Administration in IT degree.

Arshad can be reached at arshad.ali@live.in, or visit http://arshadali.blogspot.in/ to connect with him.


Manpreet Singh is a consultant and author with extensive expertise in architecture, design, and implementation of business intelligence and Big Data analytics solutions. He is passionate about enabling businesses to derive valuable insights from their data.

Manpreet has been working on Microsoft technologies for more than 8 years, with a strong focus on Microsoft Business Intelligence Stack, SharePoint BI, and Microsoft’s Big Data Analytics Platforms (Analytics Platform System and HDInsight). He also specializes in Mobile Business Intelligence solution development and has helped businesses deliver a consolidated view of their data to their mobile workforces.

Manpreet has coauthored books and technical articles on Microsoft technologies, focusing on the development of data analytics and visualization solutions with the Microsoft BI Stack and SharePoint. He holds a degree in computer science and engineering from Panjab University, India.

Manpreet can be reached at manpreet.singh3@hotmail.com.