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This chapter is from the book

Principle #7: Refine, Iterate, and Improve


Analysis and data refinement are an essential part of organizing an exchange and maximizing its potential, but when an industry is in its infancy, information can be scarce. Early in 2015, together with leading brokers, consultants, and private exchange experts, Liazon began a major industry initiative called the Private Exchange Research Council (PERC). The goal of this initiative is to assemble an analytic storehouse based on user preference and satisfaction data gleaned from Liazon exchanges over time to further the industry at large. (For the latest data from PERC, see Appendix C or visit www.percinsights.com.)

Benefits aren’t a “set it and forget it” proposition, and neither is building an exchange or measuring its success. The more data that can be uncovered about a company, the more refinements can be made to its systems based on actual user interaction.

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