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What Is Advocate Marketing?
By Barbara Thomas
Feb 1, 2017

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Learn what Advocate Marketing means and how it builds buzz, leverages customer satisfaction, and creates relationships.

Tendency 1: The Arrogance of (Great) Success
By Larry Light, Joan Kiddon
Jan 31, 2017

The Six Rules of Brand Revitalization presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. In this sample chapter they demonstrate how, for some, nothing fuels arrogance more than success.

Introduction to Business Analytics
By Hokey Min
Jan 30, 2017

In Global Business Analytics Models, Dr. Hokey Min offers a practical, easy-to-understand overview of business analytics in a global context, focusing especially on managerial and strategic implications. In this chapter he provides an introduction to business analytics.

Understanding Outside-In Marketing
By James Mathewson, Mike Moran
Jan 30, 2017

Veterans of marketing at IBM introduce the concept of outside-in marketing and how to use Big Data to guide your content marketing.

Getting Started with Your iPad
By Michael Miller
Jan 27, 2017

Find out what’s what and what’s where on the iPad itself—and what you need to do to operate the darned thing!

Java SE 8 Scripting, Compiling, and Annotation Processing
By Cay S. Horstmann
Jan 27, 2017

Cay Horstmann discusses three techniques for processing Java SE 8 code.

Managing Your Applications and Windows
By John Ray
Jan 27, 2017

Learn how to take control of your applications and windows in macOS Sierra including: desktop and application navigation, how to create spaces to make more room for you work, finding your way around Mission Control, and working with applications in Launchpad.

Using Variables, Declaring Constants in C++
By Siddhartha Rao
Jan 27, 2017

This chapter explores the need and use of variables in the C++ programming language.

Using Your iPhone's Core Features
By Brad Miser
Jan 27, 2017

Learn to use some of the iPhone’s “core” features, meaning those that apply across multiple apps and functions of your iPhone.

Descriptive Statistics
Jan 26, 2017

Conrad Carlberg's Statistical Analysis with R and Microsoft Excel is the first complete guide to performing modern statistical analyses with Excel, R, or both. In this sample chapter, he discusses how descriptive statistics tools in Excel and R can help you understand the distribution of the variables in your data set.

Sending, Receiving, and Managing Texts and iMessages
By Brad Miser
Jan 26, 2017

Explore the texting and messaging functionality of your iPhone.

Understanding Service-Orientation
By Thomas Erl
Jan 26, 2017

Thomas Erl provides detailed coverage of the service-orientation design paradigm, including its underlying design philosophy and design principles, as well as a comparison to traditional silo-based design approaches.

Cyber Security Engineering: Lifecycle Assurance of Systems and Software
By Nancy R. Mead, Carol Woody
Jan 25, 2017

Software Engineering Institute (SEI) members Nancy Mead and Carol Woody lay the groundwork for why a lifecycle approach to cyber security engineering is critical for ensuring system and software security.

HDFS Commands, HDFS Permissions and HDFS Storage
By Sam R. Alapati
Jan 25, 2017

This chapter is about managing HDFS storage with HDFS shell commands. You’ll also learn about the dfsadmin utility, a key ally in managing HDFS. The chapter also shows how to manage HDFS file permissions and create HDFS users.

The Journey to Network Functions Virtualization (NFV) Era
By Rajendra Chayapathi, Syed F. Hassan, Paresh Shah
Jan 25, 2017

Cisco architects explain the benefits of NFV and the market drivers that are enabling its adaption.

When You Can't Change a SQL Database Design
By John L. Viescas, Ben G. Clothier, Douglas J. Steele
Jan 25, 2017

Sometimes, despite their best efforts, SQL database developers are forced to deal with external data outside of their control. World-class database consultants and instructors present effective ways to help you deal with such situations.

Business Case for Skype for Business?
By Alex Lewis, Rui Young Maximo, Pat Richard, Phil Sharp
Dec 7, 2016

Learn how/why Microsoft Skype for Business Server 2015 is the go-to product for unified communications by exploring common business cases.

Introduction to Computations in Chemical Engineering
By Vivek Utgikar
Dec 7, 2016

Dr. Vivek Utgikar presents the importance of computations and use of computational tools in chemical engineering.

Pets and Cattle
By Thomas A. Limoncelli, Strata R. Chalup, Christina J. Hogan
Dec 7, 2016

Using the "pets and cattle" analogy, recognized sys admin experts explain how to improve your efficiency by minimizing variation.

Batch Distillation
By Phillip C. Wankat
Nov 19, 2016

Phillip C. Wankat discusses batch distillation, an important part of the production of seasonal, or low capacity and high-purity chemicals and is a very frequent separation process in the pharmaceutical industry.

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