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How Search Marketing Works
By Mike Moran, Bill Hunt
Dec 12, 2014
To maximize the number of searchers coming to your site, however, you must take specific actions to attract visitors to your site from search sites. That’s search marketing. This chapter from Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition explains why search marketing is important, why it is difficult, what search marketing is, and how to get started.
How to Work with Variables, Data Types, and Arithmetic Expressions in the C Programming Language
By Stephen G. Kochan
Aug 21, 2014
C has a rich variety of math operators that you can use to manipulate your data. In this chapter from Programming in C, 4th Edition, Stephen G. Kochan covers the int, float, double, char, and _Bool data types, modifying data types with short, long, and long long, the rules for naming variables, basic math operators and arithmetic expressions, and type casting.
Five Common Causes of Organizational Dysfunction
By Pat Brans
Jul 3, 2014
Regardless of size, all human groups are subject to the same dynamics. Factors that hamper a small group can also cause a much larger structure to falter. In business, managers and employees alike suffer when an organization doesn't function optimally. Pat Brans points out what dysfunctional organizations have in common and how to spot the five biggest problems. Learn what you can do to turn your organization around.
The IT Consultant's Guide to Hiring and Managing Subcontractors
By Matthew Moran
Jun 19, 2014
As your consulting business grows, you may want or need to hire subcontractors. Here is guidance to help you hire and effectively manage your subcontractors.
Introduction to Statistical Analysis: Microsoft Excel 2013
By Conrad Carlberg
May 26, 2014
Conrad Carlberg discusses the balance he chose between teaching statistics and Excel in the introduction to his book Statistical Analysis: Microsoft Excel 2013.
Statistical Analysis with Microsoft Excel 2013: About Variables and Values
By Conrad Carlberg
May 20, 2014
Conrad Carlberg explains how variables and values are at the heart of how you represent data in Excel — and how they have implications when performing statistical analysis using Excel.
Being a Double Minority in Tech
By Tobi Bosede
May 2, 2014
Tobi Bosede chronicles her personal experiences in technology as a black female, and her perceptions of being treated differently due to her race, gender or both.
What it Takes to Hit #1 in Various Mac App Stores
By Erica Sadun
Apr 16, 2014
Erica Sadun tells the story about some of her own "successful" apps and explains why top chart positions in the Mac App Store may disappoint on earnings.
The Eight Process Capability Areas of a Training Organization
By Doug Harward, Russ Hall, Ken Taylor
Mar 21, 2014
Find out what practices are associated with the capabilities that, when performed at a very high level, make a training organization great.
Enhance Your Pictures in Word 2013
By Katherine Murray
Mar 19, 2014
Word 2013 makes it easy for you to add, edit, and enhance pictures in your document. Katherine Murphy shows you how to tweak your images so your illustrations really pop.
Whisper Campaigns and Anonymous Attackers: Identifying and Handling Social Media PR Threats
By Gini Dietrich
Mar 12, 2014
Astroturfing (creating fake or dubiously-supported "grassroots" campaigns) or even direct public attacks can take a toll on you or your organization. This chapter describes some of the threats you may come up against and provides some steps to take to settle the situations without causing more harm.
Creating and Sharing Notebooks in OneNote 2013
By Katherine Murray
Mar 10, 2014
OneNote 2013 is the note-taking and sharing utility included in Microsoft Office 2013. This article shows you how to create and share OneNote notebooks easily in the cloud so you and your teammates can capture those million dollar ideas wherever you might be in the world.
Choosing the Right Social Media for Your Business
By Michael Miller
Mar 6, 2014
Just a few short years ago, businesses were advised to dive head-first into all forms of social media to market their products and brands. But with so many different social media today, the better advice is to focus your company’s social marketing efforts on just a few targeted vehicles. In this article, Michael Miller examines the state of social media marketing today, and explores which specific social media are best for marketing your business.
How to Build and Maintain a Support Network—Planning for When You Need Help
By Jennifer Bray
Mar 3, 2014
Jennifer Bray explains why developing a support network can be critical for women in STEM fields, and shows you how to go about developing a network, even if networking and socializing aren't your strong suit.
Marketing with Vine
By Michael Miller
Feb 20, 2014
Vine is the mobile social network that lets people share short (six-second) videos from their smartphones. Major businesses such as Bacardi, Doritos, General Electric, Lowes, and Target are already marketing on Vine. In this article, author Michael Miller shows businesses why Vine is important, and how they can use Vine’s six-second videos to attract and connect with customers.
Overcoming Obstacles as a Beginner, a Minority, or a Woman in Computer Science
By Allison Collier
Feb 18, 2014
Allison Collier, a freshman computer science student at Virginia Tech, discusses how to succeed in computer science despite the adversity beginners, minorities and women may experience while pursuing a CS major or minor.
Advice for Dealing with Negative Online Comments
By Thursday Bram
Feb 10, 2014
Comment sections in many forums seem to showcase the worst of humanity. Unfortunately negative comments tend to be particularly bad toward women in the technology field. Learn the difference between a good and bad comment policy, how to set your own, and strategies to deal with commenters intent on being mean.
15 Tips for Making Business Networking Part of Your Everyday Mindset
By Andrea Nierenberg
Feb 4, 2014
Andrea Nierenberg offers 15 tips to make you better at and more comfortable with integrating business networking into your everyday life.
After the Conference: Follow-up Conversations and Conflict Avoidance
By Thursday Bram
Jan 27, 2014
For whatever reason, speakers at technology conferences sometimes experience negative or argumentative feedback following their presentation. Learn how to prepare for and deal with such feedback in ways that deescalate conflict and retain credibility.
Components of Decision Analytics
By Conrad Carlberg
Jan 13, 2014
This chapter provides an overview of the techniques used to classify data according to existing categories and clusters.

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