- 1. Do Your Keyword Research
- 2. Incorporate the Keywords in Your Site's Content
- 3. Use Specific HTML Tags for On-Page Optimization
- 4. Choose Title Tags Carefully
- 5. Use Meta Descriptions
- 6. Use Meta Keywords
- 7. Pick Meaningful URL Names for Pages
- 8. Incorporate & Optimize Images
- 9. Use Flash with Caution
7. Pick Meaningful URL Names for Pages
How you name each of your pages definitely has some weight with the search engines' decision on what your web page is all about. Beyond the normal "index.html" name for your home page, each subsequent page should have a name that reflects its role.
While it's true that there isn't a set limit of filename characters imposed by any search engines, don't get carried away when naming your pages. Extremely long filenames could raise a flag that you're trying to spam or play games with the search engines. When it makes sense, you can use a few words, but if your filenames tend to include more than eight words, rethink your strategy.
Here are examples for the Oasis Camel site. For the "camel rides for birthday parties" page:
For the "camel rides for special events" page: