- Trick #61: Brand Your BusinessAnd Market It
- Trick #62: Link to Your Other Listings
- Trick #63: Set Up Product Cross-Promotions
- Trick #64: Encourage Add-On Sales
- Trick #65: Optimize Your Listings for Search
- Trick #66: Create an Email Mailing List
- Trick #67: Gain Exposure by Writing Reviews and Guides
- Trick #68: Use Google AdWords
- Trick #69: Feed Your Store Listings to Google Product Search
- Trick #70: Promote Your eBay Listings in the Real World
- eBay Business Profile: Balkowitsch Enterprises, Inc.
- A Rags to Riches Story
- How to Grow a Business
- Managing the Business
- Selling Strategies
- Keys to Success
Trick #69: Feed Your Store Listings to Google Product Search
Google Product Search (formerly known as Froogle) is Google's search engine for online shopping. Shoppers can use Google Product Search (www.google.com/products), shown in Figure 7.18, to find specific items online and to compare prices between different retailers.
Figure 7.18 Google Product Search—a search engine for online shoppers.
If you're an eBay Store seller, you want your items to appear in Google Product Search results. This way anyone searching Google Product Search for your type of item will see your listing, and be able to link to eBay to make a bid or purchase.
How do you list your items with Google Product Search? You could wait for Google's crawler program to find all the items in your store and feed that information to the Google Product Search database, but that's a hit-or-miss proposition. (This method also takes too long.) A better approach is to manually submit your product listings to Google.
To do this, go to My eBay, click the Marketing Tools link, then click the Listing Feeds link. This displays the Listing Feeds page; check the option to Make a File of Your Store Inventory Listings Available.
You upload this file to Google by going to the Google Base page (base.google.com) and clicking the Bulk Upload link. You'll need to select an item type for your product upload, register the upload with Google, and then perform the upload.
The items you upload are submitted both to Google Product Search and to Google Base, which is Google's version of online classified ads. And the best thing is that both submissions are totally free!