- Trick #61: Brand Your BusinessAnd Market It
- Trick #62: Link to Your Other Listings
- Trick #63: Set Up Product Cross-Promotions
- Trick #64: Encourage Add-On Sales
- Trick #65: Optimize Your Listings for Search
- Trick #66: Create an Email Mailing List
- Trick #67: Gain Exposure by Writing Reviews and Guides
- Trick #68: Use Google AdWords
- Trick #69: Feed Your Store Listings to Google Product Search
- Trick #70: Promote Your eBay Listings in the Real World
- eBay Business Profile: Balkowitsch Enterprises, Inc.
- A Rags to Riches Story
- How to Grow a Business
- Managing the Business
- Selling Strategies
- Keys to Success
Trick #63: Set Up Product Cross-Promotions
Cross-promoting is a powerful tool to drive potential customers to the items you have for sale. If you have an eBay Store, you can scroll down to the bottom of any of your eBay listings (Store or auction) and see a cross-promotion box like the one shown in Figure 7.4. This box displays four other items you have for sale, and serves as a powerful advertisement for those items.
Figure 7.4 A typical eBay cross-promotion box.
This cross-promotion box is available to all eBay Store sellers, and is managed via the Cross-Promotions Tool. You use the Cross-Promotions Tool to determine which items display in which boxes—vary the items based on the types of products you're selling.
To manage your cross-promotions, go to your My eBay Summary page, scroll to the Manage My Store section, and click the Manage My Store link. When the Manage My Store page appears, go to the Marketing Tools section and click the Cross-Promotion Settings link. From there you can turn on or off cross-promotion, determine how you want to cross-promote, choose how your cross-promoted items appear, and so on.
In addition to these settings, you can configure what items display, based on product categories within your Store. To do this, click the Cross-Promotions Defaults link on the Manage My Store page. When the next page appears, click the Create New Rule link to link the display of products in a given category to the type of product viewed by a customer. For example, if you're a bookseller, you might want to display your active mystery books when someone is looking at or bidding on another book in the mystery category.