- Trick #61: Brand Your BusinessAnd Market It
- Trick #62: Link to Your Other Listings
- Trick #63: Set Up Product Cross-Promotions
- Trick #64: Encourage Add-On Sales
- Trick #65: Optimize Your Listings for Search
- Trick #66: Create an Email Mailing List
- Trick #67: Gain Exposure by Writing Reviews and Guides
- Trick #68: Use Google AdWords
- Trick #69: Feed Your Store Listings to Google Product Search
- Trick #70: Promote Your eBay Listings in the Real World
- eBay Business Profile: Balkowitsch Enterprises, Inc.
- A Rags to Riches Story
- How to Grow a Business
- Managing the Business
- Selling Strategies
- Keys to Success
Trick #62: Link to Your Other Listings
Although it's important to promote your overall business, you also have to promote the individual items you have for sale. With eBay, that means promoting your auctions and eBay Store listings.
Linking to Your Other Listings
The most obvious place to promote the items you're selling is through the other items you're selling. After all, if you have potential customers interested in one thing you're selling, why not show them what else you have for sale? You'd be surprised how many customers can turn into purchasers of multiple items—and those extra sales are especially profitable.
eBay helps you promote your other listings by including a View Seller's Other Items link in the Meet the Sellers section of all item listing pages, as shown in Figure 7.1; this links to a page that lists all your current listings. If you have an eBay Store, there's also a link to your Store in the same place.
Figure 7.1 Links to your other listings and eBay Store.
Unfortunately, many buyers tend to overlook these links. For this reason, you might want to emphasize your other auctions by including other, more prominent links in your item listings.
When you want to link to your active listings, insert the following HTML code in your item description:
<a href="http://cgi6.ebay.com/ws/eBayISAPI.dll? ViewSellersOtherItems&userid=USERID&include=0&since=- 1&sort=3&rows=50&sspageName=DB:OtherItems" target=_blank> Check out my other items! </a>
Naturally, you should replace USERID with your own eBay user ID. You can also replace the Check out my other items! text with any text of your choosing.
To add a link to your eBay Store to your listings, insert the following HTML code into your item description:
<a href="http://stores.ebay.com/StoreName" target=_blank> Check out my eBay Store! </a>
Replace StoreName with your eBay Store name. Again, you can replace the tagline with text of your own liking.
Linking from Other Sites to Your eBay Listings
You can also link to your eBay listings or eBay Store from other websites, using the same HTML code just described. You can also add an eBay button, like the one shown in Figure 7.2, to your business or personal web pages. When visitors click this button, they go to your Items for Sale page, which lists all your current auctions.
Figure 7.2 Add an eBay button to any web page.
To add this button to a web page, go to the Link Your Site to eBay page, located at pages.ebay.com/services/buyandsell/link-buttons.html. Check the box next to the My Listings on eBay button, enter the URL of the page where you want to display the button, scroll to the bottom of the page, and click the I Agree button. When the next page appears, copy the generated HTML code, and paste it into the code for your web page.
Linking to Your eBay Store
Building a link to your eBay Store is a bit more complicated. Start by going to the HTML Builder page (cgi6.ebay.com/ws/eBayISAPI.dll?StoreHtmlBuilderHome), shown in Figure 7.3. From there you can build links to individual items, specific Store pages (including your Store's home page), and a Store search page. Click the appropriate link and then follow the instructions to build the link.
Figure 7.3 Build links to your eBay Store pages.