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This chapter is from the book

This chapter is from the book

Trick #70: Promote Your eBay Listings in the Real World

Finally, let's not neglect all the traditional means of advertising available offline, in the real world. Although these methods are probably better suited for advertising an eBay Store (or individual categories within your Store), they can be low-cost ways to drive more business online.

The key to advertising in the real world is to use your eBay Store URL. Take that URL and plaster it everywhere:

  • On business cards
  • On letterhead
  • In flyers you post locally
  • On promotional materials you hand out to customers and colleagues—hats, pens, notepads, and the like
  • In classified advertisements in your local newspaper
  • In small display ads in your local newspaper
  • In classified or display ads in hobbyist and trade magazines and periodicals
  • On the packing slips you send out with the items you sell
  • If you have a bricks-and-mortar location, on your store invoices and shopping bags

The key is to put that URL everywhere you can. The more people who see the URL, the more people who go online to check out your eBay Store. And, as you know, the more Store visitors you have, the more sales you'll make!

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