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The iPhone is undeniably a thing of beauty. It represents a shift in user interaction, much like the recent "Surface" table Microsoft released. However, once you get past the exterior and superficial aspect of the iPhone, it falls short of what I expect from a $500 gadget — not to mention the $2000 fees a subscriber will rack up during their two year service plan. In fact, the iPhone is really nothing more than a tease — it’s full of potential, but thanks to DRM and a very restrictive environment it is a disappointment. Apple, we suggest you take a look beyond your competitors to the people that are buying their mobile gadgets. You might realize that people do want options. I suppose the name iPhone does make some sense, but unfortunately whoever the "I" was that made the phone forgot to realize there are a lot of other people out there with their own idea of what they want their mobile phone to do. Perhaps Apple should start with the name "urPhone" and design a device around that concept.

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