Home > Articles

Like this article? We recommend

Making It Hard to Find or Select Among Products

Don’t assume that site visitors know the names, models, or whatever of your product lines—especially if you keep changing them.

Don’t assume that we know whether a given product is for small office/home office (SOHO), medium-sized businesses, or enterprises.

In my experience, the biggest offenders in this area have been companies selling notebook computers: Dell, HP, IBM, and so on. Want an example? Consider Dell’s notebook categories as of February 20, 2006:

  • Dell Inspiron Notebooks
  • Home & Home Office
  • Small Business
  • Medium & Large Business
  • State & Local Government

What makes a notebook more appropriate for a large business than a home office or local government use?

Surge protectors and UPSes are another example of problematic "How can we tell what’s what?" categories, with a dozen products that have identical descriptions.

  • + Share This
  • 🔖 Save To Your Account