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Having No-Value-Added ’Click Here to Enter’ Splash Pages

Other than your web designers or somebody in your marketing department, who thinks anybody outside your company cares about the nifty photograph or cute graphic that, along with a "click here to enter" note, is your site’s top page? Don’t you understand that wasting my time and making me work harder to get at your site (not to mention wasting bandwidth) just inclines me to go somewhere else?

If you absolutely must waste everyone’s time with an "Enter here" splash page, please at least follow these rules:

  • Don’t make it an impossible-to-skip Flash page.
  • Don’t put the "Skip Intro" link only at the bottom, in tiny type.
  • Don’t make the "Skip Intro" link require JavaScript or ActiveX.
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