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10. iTunes Doesn’t Make Recommendations

My last gripe is one that’s not so easy for Apple to address, but I certainly hope someone is working on it because it would generate a lot of additional income for the company.

I know there is a ton of great music out there to which I’ve never been exposed, and I want iTunes to help me find it. I don’t have time to listen to the short samples of the top songs that other people are buying. Perusing those lists may be fine if you enjoy the mainstream of pop culture, but I think most users would be better served if the iTunes Music Store made personalized recommendations based upon the ratings of songs in my library, also taking into account the unique mix of artists and genres therein (respecting my privacy rights in the process, of course).

I’m not looking for a "solution" that takes the easy way out of simply recommending other albums by artists in my library, nor other songs in the same genre as ones I’ve bought because those lame approaches inevitably will make brain-dead suggestions. If Apple does the hard work of data mining to uncover the overlooked gems that I’m never going to stumble across by myself, sales will skyrocket, underappreciated artists will find new audiences, and music fans will broaden their horizons.

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