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What is the Blockbuster of the future?

There is little doubt in my mind that video will displace the video rental store completely The change will come in a hurry in much the same way the DVD did. Whether it's a cable service, iTunes service or some other service, it will come. And, like as not, there will be several competing services to begin with, such as we are now seeing with Digital Music Services like MusicMatch and Napster. What will change everything is the one constant: marketing. He who shouts loudest from the top of the tree will be heard. If I was a betting man, I would put my money on two companies: Time Warner (the simply have a lot of content to sell) and Apple. Let the Battle Royale begin.

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