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The Future of Podcasting

For podcasting, the future is huge. Gartner recently predicted that there will be more than 8 million podcasts by 2010. The enthusiasm for this new technology has been clearly demonstrated by early adopters. The first two days after the new podcast-enabled version of iTunes went on the market were greeted with 1 million downloads of podcast-syndicated shows.

It also has to be noted that podcasting is not restricted to audio. The RSS technology that underlies podcasting will just as easily syndicate video, images, and other rich media. Podcasting has become the poster child for personalized media. Mass media is dead.

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