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This chapter is from the book

This chapter is from the book

Conclusion

The time has come to acknowledge that an organization can no longer treat data as a byproduct of their systems. In the intelligent enterprise, information is the product and data is its raw material. Because the quality of the product can only be as good as the quality of its raw materials, organizations must bite the bullet and invest in data quality improvement practices. Although you can start small with limited data profiling and data cleansing activities, you must rapidly evolve into a robust data quality improvement program with focus on restoring the cross-organizational, 360-degree view of your business.

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