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Hanging a Banner

Your web page banner is there to say, "Look at me! Here I am!" The problem is that while a banner is metaphorically shouting and waving, most people's eyes skim right over them, ignoring your branding entirely. Sometimes you can get users to look if you offer a banner so simple that it doesn't look much like one. No promises, but it's worth a try.

For this kind of banner, you'll want a small logo. For my example, I inserted a little teapot in the topmost cell. I pulled it from Word's clip art (Insert, Picture, Clip Art) and then added the name of my tea shop. Since I also wanted to put other graphics on the site, I decided that this one had better be very small so as not to clash with those other images.

If you're going to insert an image from a file, here's how it works:

  1. Place the cursor in the cell where you want to insert the graphic.
  2. Choose Insert, Picture, From File.
  3. Browse to the proper folder, select the picture that goes on this page, and click OK.

Your chosen graphic should pop right into place—probably at the wrong size. Almost undoubtedly it's way too big, so select it, right-click, choose Format Picture, and click the Size tab. Adjust until you get the image to the right size.

Now add an alt tag:

  1. Double-click the image and click the Web tab.
  2. In the Alternative Text box, type a few words to describe the picture.

An alt tag appears as text online, showing up if your user has graphics turned off or if the image is slow to load. In some cases, users with visual impairments depend on special devices that read this alternative text for them. Once the image loads, your alt text also appears when the user hovers the mouse over the image.

Center your graphic in the table cell by choosing Table, Select, Cell and clicking the Center text icon on the Formatting toolbar.

Type the name of your site or business around the logo, if your logo doesn't already contain that info.

Save your results.

This template also contains an anchoring cell at the bottom. Sometimes this is used for legal warnings or other links. Sometimes it just contains a band of color or line to let people know when they've reached the bottom of the page. For this site, we won't be putting anything in it at all. I just included it because if you reuse this template, it could come in handy.

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