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Pricing-Optimization Technology

A number of pricing-optimization technologies are available to the eCommerce manager. Pricing-optimization technologies are computer programs that assist businesses in optimizing the pricing that they offer on their web sites. The software integrates data from a company's operations, both internal and external, such as prior sales and price points, and analyzing past customer responses to price promotions to determine an ideal pricing strategy. Companies that offer this price optimization technology include Zilliant, Khimetrics, Optivo, and Talus.

But no matter how sophisticated the software programs, the bottom line is that the technology is only as good as an educated guess. The main problem with any pricing strategy, manual or technology-assisted, is that it doesn't change the current dynamic between consumers and businesses.

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