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A Checklist

Here's a quick checklist to consult when considering how to market your site from the perspective of search engine optimization. (For a print-ready PDF version, click here.)

Technique

Description

Use targeted keywords

Get keywords from your marketing department. Impress upon them to choose targeted words that reflect your sites message and positioning.

Try for keyword phrases

Keywords should be at least two words long for higher search engine ranking.

Put keywords in your <TITLE> tag

For good ranking, and to interest users in "the rest of the story," include your keywords in your <TITLE> tag.

Place keywords high on the web page

Use your keywords in your page heading and the first few lines of your page.

Strive for relevancy

Search engines assume that any page relevant to the topic will mention targeted keywords at the beginning. Place them there.

Use keywords frequently

Make sure that your keywords appear often in relation to other words in the page.

Break content into multiple pages

Focus pages firmly on one topic for better search engine ranking.

Beware of editing

Make sure that copywriters and editors don't reduce the relevancy of your pages.

Use tables sparingly

Remember that tables can "push" your relevant text down the page, making keywords less relevant because they appear lower on the page.

Create static pages

All search engines can index static pages. Try using your database to update pages, not to generate them on the fly.

Stick to relevant links

Use links from good web pages that are related to the message you're projecting.


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