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This chapter is from the book

7.4 The Secrets to Dot.Com Success

For those considering taking their business to the Internet, I'd like to offer these secrets to success:

  • Define your revenue model up front.

  • Develop a compelling set of value propositions and enhance it over time.

  • Create a scaleable architecture.

  • Don't spend too much on technology too early.

  • Get things up fast and develop them with real customers.

  • Pay close attention to physical logistics.

  • Communicate wisely with your customers by doing such things as immediately acknowledging their online orders and the shipping status of those orders.

  • Develop an early sense of profit discipline.

There's no guarantee that you'll become rich beyond your dreams by following these steps, but you certainly will have a better chance of positioning yourself on the fast track to profit.

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