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This chapter is from the book

This chapter is from the book

Obtaining Market Data

For an ISP to conduct an objective, competitive analysis, the ISP needs objective data. To gain a wider perspective, ISPs can obtain market data from in-depth, impartial studies. The cost for market data is worthwhile compared to costly errors from making incorrect assumptions or adopting strategies that do not align with market trends.

The following are some market data resources available through ISP industry research analysts:

  • AllNetResearch™ – The Superstore for Internet Research

  • The Burton Group – Emerging network-computing technologies

  • Cahners® In-State Group – Real-time research

  • CyberAtlas™ – Statistics and research for web marketers

  • Forrester™ – Technology changes

  • Gartner Group SM – IT research and analysis

  • International Data Corporation SM – Comprehensive resource for worldwide IT markets

  • META Group® – IT research and unlimited analyst consulting

  • Patricia Seybold Group – Strategic technology and business solutions

  • StatMarket® – Real-time statistics and subscriber trends

  • The Yankee Group SM – Strategic planning, technology forecasting, and market research

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