Home > Articles

Design Differences: VUIs Versus GUIs

Voice User Interfaces (VUIs) are a new concept to many who now have the task of doing everything it takes to develop a VoiceXML application. This article describes the difference between the VUI and the long-familiar GUI.
This article is adapted from Voice Application Development with VoiceXML by Rick Beasley, Veta Bonnewell, Mike Farley, John O'Reilly, and Leon Squire (Sams, 2001, ISBN ).
Like this article? We recommend

Voice User Interfaces (VUIs) are a new concept to many who now have the task of doing everything it takes to develop a VoiceXML application. Major differences between VUIs and other types of UIs you may have designed in the past include the following:

  • VUIs are invisible. As far as users are concerned, VUIs exist only in their minds. VUIs must be designed to make the lightest possible demands on users' memory and cognitive processing. This is the most critical difference between VUIs and GUIs, and drives most of the design differences.

  • VUIs are single-mode interfaces. In a practical sense, the only input method to a VoiceXML application is sound—which is also the only output medium. Single-mode interfaces can't communicate with users as effectively as multimode interfaces such as WIMP GUIs.

  • VUIs must be task-focused. All UIs should be task-focused, but the limiting characteristics of VUIs demand a simple workflow with minimal branching. Compact, task-focused applications maintain user interest and user awareness of where they are in an application.

  • VUIs are used in environments that compete for users' attention and cognitive processing. VoiceXML applications exist in part to support a mobile culture. Applications used while driving, walking, working, and so on must be simple. Prompts must be designed to require as little as possible of users' memory. Error-causing conditions in applications must be identified and avoided.

  • There are currently no standard VUI elements that correlate to GUI elements such as Home, Back, error dialogs, and online help. You will have to build in correlating structures with VUI elements and associated application processing.

Web Browser UI Comparison to a VUI

For the sake of comparison to VUIs, let's examine an example of a GUI used to access Internet content—a representative web site displayed in a Netscape Navigator browser window.

Figure 1 illustrates a simple web page viewed with a Netscape web browser. The screen real estate associated with the browser display is divided into three basic areas, as indicated on the figure:

  1. The operating system window "frame" around the browser

  2. The browser software components

  3. The page display area

Figure 1 A web page displayed with the Netscape Navigator browser.

Each of the basic areas impacts the UI in ways you need to understand to transfer your knowledge about web GUI applications to new Internet access methods such as VoiceXML.

Window Impact to UI

The operating system window, indicated by the number 1 in Figure 1, impacts the UI in several ways:

  • It provides a frame that defines the application's boundaries. You won't confuse objects on the desktop, for example, with objects associated with the web application because you can see where the application begins and ends on the screen real estate.

  • It provides controls you can use to change the size of the display or exit the application completely.

  • It provides a name that gives you a high-level indication of what you're doing inside the window.

The operating system window serves as a point of reference and control as you use the application.

VUI Implications of Window Impact to UI

A VoiceXML application needs to provide at least some of the functionality provided by the operating system window. For example, the VUI should give users the following:

  • A mental model of what the application can do

  • Easy access to application exits

  • The understanding that they are using an automated application

Browser Impact to UI

Browser-specific elements, indicated by the number 2 in Figure 1, provide these UI components, among others:

  • Home—Takes the user to a known point of reference independent of the user's current position in a web application

  • Back—Takes the user back one step

  • Bookmarks—Provides users with a way of storing and accessing important or frequently used web pages

  • Location—Shows the user the URL of the current position within a web site or application

  • Status bar—Confirms to the user whether the application is working

VUI Implications of Browser Impact to UI

Obviously, the VUI can't deliver visual information to users. In addition, there are currently no standards for VUI equivalents of Home or Back. When you design your VoiceXML application, you have to include navigation-related terms in a grammar and then provide software that "responds" to the terms in ways that make sense to users.

At a minimum, you need to provide the following:

  • Home equivalent—A term or phrase that returns users to a known starting point, such as the start of your application or the main menu of a voice portal

  • Back equivalent—A term or phrase that allows the user to back up one step at a time

  • Status equivalents—Audible hourglasses, audible icons, or recorded announcements that convey system status to users

Page Display Area Impact to UI

Page-specific elements, indicated by the number 3 in Figure 1, also provide UI components:

  • Home—In this case, Home represents the starting point of the web site or application, not the application-independent point represented by the browser's home button.

  • Content—Graphics, sounds, text, video, and animations that communicate the purpose or goals of the page and support page tasks.

  • Hyperlinks—Links that transport users to different locations within the site or application.

  • Forms—Elements that collect user input and transfer it to the application for processing (not illustrated in Figure 1).

VUI Implications of Page Display Impact to UI

You may have noticed the potential for confusion about the Home UI function. In the web GUI paradigm, it can refer to an application-independent point (the browser's Home button), or to a starting point within an application (a Home button inside the page display area. Your VUI may need to support two different home-equivalent terms in a grammar:

  • A term such as "Go Home" to return to a voice portal

  • A second term, such as "Start Over," to return to the starting point of your application

VUIs can't communicate the same variety of content types as a web GUI. You may have to reduce your expectations about what your application supports, based on the capabilities of a sound-only communications channel.

But VUIs can support the equivalents of the following:

  • Hyperlinks—Elements that allow users to move through your application

  • Forms—Elements that define user input data and direct its use by application processing

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020