Home > Articles

  • Print
  • + Share This
From the author of

1: Offer Something

Users won't hand over their email address unless there's something in it for them. So you need something to entice them. The best way is to offer something of value in your email newsletter. I'll say it again. Newsletters offer news—not ads. If you want to attract subscribers and keep in their good graces, you have to provide information that they're interested in and can use. A newsletter's primary object is to inform—not promote. That doesn't mean that you can't plug your product or service in your newsletter. Just limit your advertising to no more than 20% of the content—and keep it at the end.

  • + Share This
  • 🔖 Save To Your Account