- Frank Remarks: Building a Climate of Trust with Newsletters
- Are You Sharing My Info Without My Permission?
Are You Sharing My Info Without My Permission?
Finally, and most importantly, keep your subscriber's privacy in mind.
You thought spamming consumers with unwanted email can blight your company's reputation? Consumers are even more upset over the incessant abuse of their personal privacy. Gathering a certain amount of information is necessary to create and build that all-important relationship with your clients. But long-term relationships are built on trust.
Remember that building trust with your customer is a long-term project. You can easily create a climate of mistrust by sending promotions instead of news and mishandling the personal information you collect when customers subscribe.