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8: Learn to Blog

Blog is a contraction of web log. A blog is updated frequently—usually daily—by one person who posts a continuous stream of personal commentary and links, writing informally and in conversational style.

So what does that mean to you? It's a free alternative way to market your web site.

Building a personal relationship with your customers is the prime way of keeping them loyal and buying from you over and over again. And blogging is built for personal communications. Find someone in your organization who's good at writing in a personal style and have him or her start a blog for your company. Acting as a commentator (similar to my Frank Remarks column here at InformIT), your designated blogger can comment on your industry, products, and services. Give down-to-earth one-to-one personal observations, speaking directly to customers and prospects as if they were face-to-face.

Publish your blog link in your newsletter and promote it on your web site. You might be pleasantly surprised at the response of customers and prospects. As for how to do it, Blogger is one of the most popular applications that can get your web log up and running in minutes.

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