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5: Get Referrals

The web is an ideal medium for gathering referrals. Here are some tips to encourage referrals.

  • Place a "Refer this site to a friend" link on your web site. Place it on your home page and the most popular pages on your site. Use the mailto command in the link to pop up a preformatted email message where your user can simply place his friend's or family member's email address in the To line.

  • Place a "Send this newsletter to a friend" link in your email newsletter. In this case, program the link to send the email to the user's recipient. If the quality of your newsletter is useful and interesting, you'll find that it has a good chance of being forwarded to others.

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