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Step 1: Strategic Planning

The CoRAD methodology starts with a three- to six-week strategic planning workshop in which Cambridge helps its clients identify and prioritize the e-commerce initiatives that will provide the highest return on investment (ROI). Cambridge examines the internal factors that could contribute to or impede the success of an e-commerce endeavor—existing Internet initiatives, technical infrastructure, operational processes, organizations, and staffing. They also conduct an external assessment that focuses on competitors in the industry and e-commerce best practices from other industries. A strategy and a work plan are developed that include recommendations for the next phase.

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