Dynamics Direct builds and delivers personalized multimedia e-mail campaigns for its clients. Its e-mail messages can contain audio and videoincluding speaking the recipient's nameand enables e-commerce transactions to be completed through the e-mail itself.
The personalized components are integrated on-the-fly through Dynamics Direct's technology as the campaign is being created and delivered. The firm can either partner with ad agencies to incorporate a brand's look-and-feel into the e-mail campaign, or provide its own creative services. Dynamics Direct claims it can deliver a million unique messages to a million individual customers simultaneouslya prime consideration for marketers targeting specific recipients with individual needs.
Like its competitors, Dynamics Direct also lets companies track the progress of their e-mail campaigns in real time.