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Key Highlights

Marketers able to manage the complexity of digital transformation will be the ones to win, and they’ll do that by using the new tools and technologies themselves to understand buyer behavior; keep on top of data, channels, and platforms; and do more with less (and more quickly) to generate revenue. One thing is certain: Nothing is simple anymore. Welcome to the new B2B marketing reality! Let’s take a closer look at the tools and technologies available to you today.

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