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Fortitude: Stay Alert, Stay Brave

The Internet is like the ocean—never turn your back on it!

Developments on the Net happen fast and furious. Your e-business has to be forever alert to new technologies, new applications, and new e-commerce strategies. The brick-and-mortar world learned that lesson when they were blindsided by the dotcoms. The dotcoms learned that lesson when they became too comfortable too fast.

Stay up to date by subscribing to discussion lists that match your e-business and its marketplace. Search the newsgroup postings for comments about your company, product, or service. And read what customers and shoppers are saying about you on sites like Epinions.

Finally, I'll close as I started. Believe in yourself and your business—or, as they said in the 1960s, "Keep the baby, Faith!"

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