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Social Media Has Taken Off in the Current Marketplace

The tremendous growth of three Social Media websites—Facebook, LinkedIn, and Twitter—has made these sites as familiar to many people as is Google. In addition to Social Media websites, blogs also play a key role in the evolution of Social Media. Facebook, LinkedIn, and Twitter have become so popular that marketers now have studies to show which online community to use to reach customers and prospects in specific industries, including advertising, agriculture, airlines, banking, biotechnology, health care, manufacturing, pharmaceutical, real estate, and more.

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