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A Brief Word on Ad Brokers

An Internet advertising broker is a site that connects you—the web publisher—with advertisers. The ad broker does all the dirty work of finding advertisers. You simply sign up with the ad broker; once approved by the broker, you can sign up with its advertisers. Note that getting approved by the broker doesn't mean that you'll be automatically approved by the broker's advertisers, however. Some advertisers will probably approve you automatically, but others may take a look at your site before they approve you. It's sort of confusing initially, but like riding a bike, you do it once, get the hang of it, and you can ride any bike. I'll show you how to sign up with an ad broker and advertisers within this broker; hopefully, you'll be able to generalize what you learn to any of the many brokers out there.

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