Home > Articles > Web Development

This chapter is from the book

Considerations When Going Mobile

Knowing how to handle layout and some of the components will help in the retrofitting process, but you need to be aware of some other surprises.

For example, using the :hover CSS pseudo class is generally not a good idea with mobile devices. Having a click-to-call button, dealing with modal windows, and even using input fields are all extra matters that need to be taken into consideration.

No More Hover

Mobile devices are currently in an interesting place. Some devices, such as certain Samsung devices, can actually detect hovering fingers or stylus pens, but most devices cannot. Many laptop manufacturers have also started to include touchscreens, making this a potentially larger problem for more than just mobile devices.

This has a tendency to “break” the :hover CSS pseudo class. What happens is that you tend to get a tap-to-activate action that triggers the hover and then forces you to tap again to make your selection or dismiss the hover. This can get confusing and frustrating, depending on the touch target areas of your site. This doesn’t mean that you can no longer use hover, but it requires you to think ahead.

Think about it this way: Let’s say that you have a category with several items underneath that appear in a drop-down list that is triggered by using :hover. Now, if you had clicked on the category name to go to the category page, all your mobile visitors would have to tap the name once to activate the drop-down and then tap the name again to go to the category page.

This leaves the mobile user wondering whether tapping the category name will close the drop-down or take them somewhere. To get around this, you need to add a link named View All or similar so that mobile users know that they have a safe place to tap to get where they want to go.

Click to Call

People love convenience, and mobile users thrive on it. This might be the reason you need to consider adding a Click to Call button. This is not new: Maximiliano Firtman talked about doing this in 2010 (www.mobilexweb.com/blog/click-to-call-links-mobile-browsers). It seems that many designers and developers overlooked it.

You are likely aware of the major benefit of talking to a person when making a purchase. By adding a Click to Call element to your design, you empower your users and your marketing teams to help make both parties happy.

A simple way to add Click to Call to your site is with an anchor element, like the following:

<a href="tel:+15555555555"></a>

You want to make sure that you have styled the element to display: block and have added width and height values to it as well. Finally, you should consider adding an icon to it to help visually convey to users that, by tapping the icon, they can instantly dial the number. Also, for users not on a smartphone, this will appear as a link that does nothing. Some operating systems are looking to solve this issue by incorporating features that, when clicked from a desktop, will dial through various Voice Over IP systems or even push the call directly to your phone.

Modal Windows

Not long after everyone agreed that pop-up windows were a terrible idea because of potential distraction and mistrust (thanks to malware and infested sites that added Close buttons that actually installed malware instead of closing the window), the modal window was born. This particular style of window allowed pages, images, videos, and more to be displayed within the main window.

Many different types of modal windows are available, but they all have one thing in common: They are terribly implemented on mobile devices. What worked on your desktop design is suddenly not an option on mobile.

To design around this particular problem, you can use the following solutions: using a new window modal and using a resizing modal.

New Window Modal

Use a modal that takes users to a new page. This is similar to the approach that would be used with a framework such as jQuery Mobile. The modal window becomes a transition that displays a new page with a Close or Back button that takes users back to the original page.

The disadvantage of this particular style is that you are jarring the user with two experiences, and some users might not realize that they are on a new page that they need to close to get back to where they were.

This is of particular note when using product image galleries because moving users to a new page could cause them to become distracted or irritated that they left the page they wanted.

Resizing Modal

Many modal solutions currently employ a resizing technique to keep the contents of the window inside the available viewing space. These techniques work well for images (because most smartphone browsers can resize them to fit), but text content can be a major concern.

To handle the text elements, you need to either keep your content minimal or stick with using images. Regardless of the content, you need to make sure that close links are visible at all times so that users can exit the modal and return to the page they were on.

To visualize how a resizing modal works on multiple devices, see Figure 8.6, which shows the modal being used on an iPad and an Android phone.

Figure 8.6

Figure 8.6 The image is clearly visible on both devices, while allowing access to close it.

Input Fields

The last consideration that needs your attention is the way your input forms work. You already know that search fields will change based on the input type; however, you might not have thought about how some of the built-in device features can sabotage your site.

You can leverage several HTML5 input types with properties to help get around these issues.

For email fields, use a type of email to add built-in browser validation:

<input type="email" name="email />

Any iOS devices running iOS 5.0+ (which should be 100%) will, by default, disable the autocapitalization and autocorrect on this field. If you find that some users are still getting autocorrect or autocapitalization, you can add properties to the input like so:

<input type="email" name="email" autocorrect="off"
autocapitalize="off" spellcheck="false" />

This tells the browser that the field should not correct what the user has typed in. Note that these properties can also be used on text areas and text input elements.

It might seem like a small issue, and it doesn’t play a direct role in the visual design process; however, as part of the user experience, paying attention to tiny interaction points is vital to a winning design, especially when it comes to mobile devices.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020