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Step 7: Writing the SEO Page Forms

You’ve made it to the end of the chapter—we’re down to the final strategic step before implementation! After you’ve identified your primary keywords (and in the case of existing website content, what keywords you want to plant within which web pages), you want to produce what I call an SEO page form for each new web page/blog post and its new primary keyword. This is a great thought practice. It’s more work than it looks like, and once it is completed you have the primary needs identified to execute for SEO on your new site.

As discussed in Chapter 2, some of the WordPress plug-ins for SEO, such as Yoast, are so advanced that they provide many of the recommendations for these fields for you. So here’s my advice: If you’re optimizing your own site and you have the authority to make these decisions, this SEO page form can be a more fluid process. You can work between the form and the plug-in’s recommendations to execute your on-page optimization (just be sure to dot your “t”s and cross your eyes). But it’s still helpful to have this tangible checklist outside of the website plug-ins to reference and document.

If you are performing SEO for a client or superior, you should fill out all SEO page forms and get sign-offs of approval before executing. Because after you’re “live,” there can be huge implications. Suppose the company’s legal team has required a brand name to be buried, changed, or removed from public view (on the page you’re optimizing). Or suppose the company is suddenly removing the very service for which you’re optimizing verbiage. In many business scenarios, communication problems occur on a regular basis. Try the best you can to prepare for those, for you and your colleagues. Some of the items on this form may not make sense yet; that’s okay, you have the rest of this book to learn. So look over the form, use it or abuse it, and complete your SEO strategy so you can get on with the rest of the book and the fun part—doing the work itself! (How’s that for a CTA?)

The SEO Page Form Example

SEO Page Form for Individual Web Content Page or Blog Post

To be used for individual website pages, blog posts or other social media posts. Note: Please reference or fill this form out with all applicable info, and get approval, before publishing important web content online.

ITEM

VISIBLE WEB PROPERTIES (To be filled in below):

Existing Web Page or Post URL or Description (web location):

Current URL = http://example.com/blog/current-page-text

Content Headline; H1 (should contain major keywords):

Internal Corporate Communications Video Production

Content Subhead; H2 (Use keywords if sensible):

If you’re seeking help on producing your internal corporate video, start here.

Links (list any links to be in the post, & their descriptions. NOTE: always use keywords, never use “click here” when putting links in copy):

“Read more on our internal communications video productions

URL = http://example.com/next-page-link

Primary and Secondary Keywords for Tags (major keywords and/or locations to be programmed into tags on this page in the code)?

PAGE PRIMARY KEYWORD: Internal communications video productions company Atlanta

SAME PAGE SECONDARY KEYWORD: Georgia production video company

Blog Post Categories (preferably 1 or 2 categories to a post referencing keywords)?

Communications Videos

Blog Post Tags (blog content tags should also reference keywords)?

Communications, video production, Atlanta video

SEO EFFECTS

BELOW FOR PAGE CODE

Primary Image/Vid (if applicable, list image filename & title/ description & alt tag to use):

  • Filename: internal-communications-video-acme.jpg
  • Alt tag: “Internal communications video productions”

Secondary Images/ Vids (if applicable, list image filename & title/ description & alt tag to use):

  • Filename: atlanta-video-communications-aaa.jpg
  • Alt tag: “Atlanta video communications”

More Images/Vids (if applicable, list image filename & title/ description & alt tag to use):

Web Page or Post SEO URL (web location):

New URL = http://example.com/blog-communicate/internal-communications-videos

Browser Page Title (in the code; should contain major keywords):

Internal Corporate Communications Video Production

Content Meta Description (what is the text on this page or post about? This will be the hidden meta description in code. Use one primary keyword.):

Internal communications video productions company Roswell, GA.; Event Video is a production video company to create your business videos.

Microdata, Rich Snippets, and Auto Tags (This will be the hidden in code. Opportunities to use more keywords per page.):

Auto tags: “communications,” “videos”

Show 4.5* reviews rich snippets

Notes/Other:

The following is an example version of an internal document you could use to start the video production process:

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