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1.2 A Need for Computational Intelligence in Business Analytics

There exists a need for a resource that can be drawn upon by an innovative organization that seeks to gain a competitive edge in the marketplace through harnessing the power of computational intelligence approaches. This book provides managers with the tools, knowledge, and strategies to differentiate their business and to successfully add value to their organization. The driving force behind this differentiation lies in utilization of computational intelligence approaches, such as fuzzy sets, artificial neural networks, and genetic algorithms. Those approaches are much more adequate for dealing with uncertainty and the complexity of today’s organizations than the statistical analysis and tools currently utilized.

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