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This chapter is from the book

What You Learned in This Chapter

Here’s what I hope you have taken away from this chapter and now have in your mind:

  • Hangouts are a disruptive technology that can afford a real competitive advantage to those who take the trouble to integrate them fully into their marketing efforts.
  • There is an instinctive reaction to using Hangouts that is prejudiced by past experience with similar videoconferencing technologies.
  • Hangouts are technically easy to implement.
  • The personal connection that is possible through a Hangout presents many possibilities for creating better branding opportunities and fostering real trust with an audience.
  • Hangouts On Air (HOAs) can be used asynchronously in a brand’s marketing, leveraging YouTube views long after the HOA is over.
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