Greater Business Demands
Information technology is no longer a matter of competitive advantageit's a matter of survival. Your customers now routinely demand what were once "extra" features and capabilities: What's your web address so I can get more information about your products? Do you have an email address where I can send information about my problems or concerns? Can I do business with you electronically, and do away with all these paper forms? Can I access my bank account from the Internet?