- Likes Decrease Costs and Increase Profits
- Likes Increase Sales
- Likes Give You Control of the Customer Conversation
- Likes Prove People Are Paying Attention
- Likes Solidify Loyalty
- Likes Create Evangelistic Customers
- There's No Dislike Button
- Can You Do Fear-Based Marketing on Facebook?
- Google "Likes" the Like Button
- Facebook Is About Passions and Interests
- How Often Do Facebookers Like Things?
- Facebook Users Are More Trusting
- Facebook Groups: Off-the-Charts Positivity
- Facebook Page Brag Boards
- Easy Testimonials
- Emotions on Facebook Are Contagious
- Gross National Happiness
How Often Do Facebookers Like Things?
Generally speaking, Facebookers like more than they share, post, or update:
On an average day, 26% of Facebook’s members like someone else’s content (see Figure 1.3).
Figure 1.3. The Pew Research Center’s findings on how often Facebook users like.
- Commenting is the second-most popular activity, with 22% doing so daily.
- Overall, 72% of men and 82% of women like Facebook content with some frequency, and only 28% of men and 18% of women never like anything.
- As for the super-users, 20% of women and 9% of men like multiple times daily.23
Also on the average day
- 15% of Facebook users update their own statuses.
- 20% comment on another user’s photos.
- 10% send another user a private message.
- Also important, people are selective in which brands they like on Facebook; 78% of people who like brands on Facebook like fewer than 10 brands. That means their interest is genuine.24