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How Often Do Facebookers Like Things?

Generally speaking, Facebookers like more than they share, post, or update:

  • On an average day, 26% of Facebook’s members like someone else’s content (see Figure 1.3).

    Figure 1.3

    Figure 1.3. The Pew Research Center’s findings on how often Facebook users like.

  • Commenting is the second-most popular activity, with 22% doing so daily.
  • Overall, 72% of men and 82% of women like Facebook content with some frequency, and only 28% of men and 18% of women never like anything.
  • As for the super-users, 20% of women and 9% of men like multiple times daily.23

Also on the average day

  • 15% of Facebook users update their own statuses.
  • 20% comment on another user’s photos.
  • 10% send another user a private message.
  • Also important, people are selective in which brands they like on Facebook; 78% of people who like brands on Facebook like fewer than 10 brands. That means their interest is genuine.24
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