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Glossary of Business and Technical Terms

In the context of personal Web businesses, the following terms have the following meanings.

Term

Description

autonomous business model

In the context of Web businesses, a business model in which the customers are both the producers and consumers of content. An autonomous Web business operates with very little work on the part of its creator and usually makes money through advertising.

autonomous content

Content that your users add; also used to denote content that is generated automatically.

autonomous content mechanism

Interactive content that you add to your Web business so that your users can add their own content; for example, a message board forum.

brand

A symbol that you add to your product(s) to help your users identify it as yours and not your competitors'.

branding

Using a brand to differentiate your product and services from those of your competitors.

business activity map

A map of how information and goods move between the agents—both people and technology—that participate in a business process.

business model

A well-thought-out plan for how your business intends to make enough money doing whatever it does; the high-level design of your business. A business model is to a business as a software design model (for example, object-oriented design) is to a computer program.

information activity map

An "information-only" business activity map.

personal Web business

A Web business that operates under the autonomous business model.

Web business

A Web site that makes money.

Web entrepreneur

A person who builds Web businesses.

Web surfer

Someone who uses the Web for informational purposes or online purchases.

Web site

A collection of Web pages.

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