As you put these core strategies into play to create and nurture the High-Return Relationships that light your way to success and fulfillment, remember to celebrate often along your journey. Celebrating recharges your energy level and infuses your schedule with excitement. Celebrating the growth of each High-Return Relationship and your individual and shared accomplishments in even the smallest ways—like tweeting your gratitude for a new referral to your home health service or a larger-than-usual purchase of medical supplies, or sending a handwritten note of congratulations when one of your clients earns an industry award—can work wonders in deepening the relationship. When you acknowledge your customers’ achievements, they feel recognized and appreciated. And that makes you a more valuable connection.