This chapter is from the book
- The social product manager can leverage market advocates to amplify messages and provide unique voice perspectives.
- The social product manager’s efforts to recognize and reward advocates will pay returns in carrying market messages further and with additional credibility.
- The social product manager can act as a guide for customers, partners, and other advocates in providing useful content and coordination of unique voices in the marketplace and guiding interaction among those voices.
- The social product manager must adopt to changing market conditions by delivering the right experiences for prospects to move through sales and support processes and turn into satisfied customers.