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This chapter is from the book

Lessons Learned

  • The social product manager can leverage market advocates to amplify messages and provide unique voice perspectives.
  • The social product manager’s efforts to recognize and reward advocates will pay returns in carrying market messages further and with additional credibility.
  • The social product manager can act as a guide for customers, partners, and other advocates in providing useful content and coordination of unique voices in the marketplace and guiding interaction among those voices.
  • The social product manager must adopt to changing market conditions by delivering the right experiences for prospects to move through sales and support processes and turn into satisfied customers.
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