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Using Your Google+ Profile for Business

In the early days of Google+, users were concerned with how they could best represent their businesses on the service. The first attempt at business pages was made by users simply changing the name on the account to whatever company they wanted to represent, and making their logo stand for their screen name.

But Google wasn’t ready for this, and so it requested that companies take those accounts offline for a while, until it was ready to unveil its true intentions for business profiles. Some people were up in arms about it. Others felt like Google didn’t understand how people would want to use this platform for business.

Here’s another take: People could most certainly use Google+ for business long before Google was ready to release “official” business pages, even without violating any terms of service. People keep confusing the technology of “Google+ business pages” with what a business person does: connects with potential buyers and existing customers, and builds relationships that add value to both parties. Business pages are a great additional piece of technology to have, but by simply being on Google+ as a person representing your business, there’s much to do.

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