First Moves with Google+

By Chris Brogan
Jan 14, 2013

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Google+ for Business: How Google's Social Network Changes Everything, 2nd Edition

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This chapter shows how to adjust your Google+ profile to use your account effectively for business.

You’ve signed up for Google+. Now what? In some cases, you’ve purchased this book because someone in the organization or a colleague told you, “You’ve really got to get on this Google+ thing, and you’ve got to start now, before everyone’s here!” And some part of you said, “YES! That’s exactly what I’ll do! I’ll sign up, get in there, and then I’ll... I’ll....”

Yeah, that happens. Don’t worry about it. Hopefully, Chapter 3, “A Day in the Life,” gave you some ideas by walking you through some of the day-in-the-life scenarios. Now, you want to dig in and start implementing some of what you’ve learned up until now. This chapter covers the steps and ideas of implementation at a higher level (with great detail here about your profile page and your privacy settings) and then Chapters 6, 7, and 8 discuss some more detail.

Consider profiles first, and then you can get into the other first moves.

Profiles Matter for Business

Profiles might make or break most people’s immediate experience with Google+. Why? Because the profile is the first signal you have when connecting with someone. It’s the first chance to make an impression. It’s a lot like a business card blended with a peek at someone sitting in a waiting room. Because of that, it’s important.

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