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Joining LinkedIn Was Worth Nearly Half a Million Dollars

Bill Waterhouse is a Regional Director for Technical Innovation, a company that provides audiovisual products, services, digital signage, streaming media, and video conferencing. I spoke with him in 2011 in preparation to train at an event for the association his company belongs to: Professional Systems Network International. Bill has a sales background and was the first person in the company to use LinkedIn. It paid off almost immediately. Shortly after using his email contact database to grow LinkedIn connections, he was messaged on LinkedIn by someone he’d tried—and failed—to get business with before. They invited his response to a new RFP (request for proposal), which led to a $450,000 contract. Bill was only considered because he popped up on LinkedIn. One employee simply joining LinkedIn was a half-million-dollar payday for his company.

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